Demographics

PCBC 2010 attendees experienced three solid days of engaging exchanges, inspired insights, and invaluable connections. Builders, manufacturers, architects, and environmental engineers converged to make this homebuilding's epicenter for networking.

Attendee Research

MARKET LEADERS

9,503 people attended PCBC^® 2010
18 of the 20 largest builders in the nation attended the Leader-to-Leader Forum, an executive-level summit for America's leading homebuilders. 86% of these bigwigs also stay to attend PCBC.
Once again PCBC and Marcus & Millichap Real Estate Investment Services partnered in the Multifamily Trends Conference, which attracts over 300 senior level executives.

BUYING POWER

69% rate PCBC as very valuable or valuable for evaluating and comparing new products.
73% saw products and services that they plan to purchase in the next 6 months.
39% made purchase decisions at PCBC.

Drawn to New Products and Vendors
VERY INTERESTED/INTERESTED IN THE FOLLOWING:
New products/services from your current vendors		71%
New products/services from vendors you are familiar with		68%
New products/services from vendors who are new to you		63%

Attend PCBC for Education, Community, and Products
REASONS FOR ATTENDING
To stay up-to-date on the latest innovations in the building industry		81%
To discover products and companies of which I might otherwise be unaware		75%
To network with building industry peers and colleagues		61%
To meet with a variety of vendors in one place		60%
To get educated about building products and processes		58%

PCBC© 2011 / June 22-24 / Moscone Center / San Francisco

Advancing the Art + Science of Community Building