Thursday, June 28
Moscone Center, San Francisco
Paid By May 15 - $395
After May 15 - $495
The 50+ Housing Forum
At the peak of the real estate market, investors and developers were rushing-in to seize what seemed like unlimited potential in the 50+ housing space. And while the U.S. population continues to age rapidly, the recession slowed development to a near halt and triggered unprecedented change in our industry. Those who made it through the “survival of the fittest” are stronger and smarter, and the wisdom of experience is shining through. Amazing new ideas are taking shape that will forever change age-qualified real estate. This year, PCBC has assembled some of the industry's best and the brightest, from “ageless” master plan development to active adult and service enriched, whose insights will inform an exciting, new approach to 50+ housing.
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2012 Forum Agenda
GENERAL SESSION KEYNOTE
8:30am–9:30am
The Thank You Economy, Gary Vaynerchuck
In his session, Gary Vaynerchuk teaches entrepreneurs how to take advantage of the current business environment, while also preparing them to succeed as it changes and evolves into what he’s termed “The Thank You Economy.” With the rise of the Internet and the power of the common consumer, businesses must look backwards and scale the caring their grandparents’ businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition - those emphasizing quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
FORUM SCHEDULE
9:45am–10:45am
The Future of Active Aging
Are you ready for 2020? Over the next few years there will be millions of Boomers transitioning into a new stage of life. This transformation will reshape all aspects of our industry and active aging in general. In this must-attend address, Colin Milner, CEO of the International Council on Active Aging, offers thought-provoking ideas and insights into the future. Milner’s forward-looking session will help you to prepare your vision, budgets, programs and developments to better accommodate the burgeoning 50+ population.
Colin Milner, Founder and CEO, ICAA
11:00am–12:00pm
Beyond the Clubhouse: Embracing a New Concept of Wellness
Boomer+ consumers are looking for ways to age well, and this is radically changing the age-qualified housing marketplace. Developers and providers must adapt with new “wellness” concepts that go beyond health and fitness, to encompass lifestyle programming tailored to the needs of a more active and adventurous consumer.
In this information-packed session, you’ll explore some of the nation’s leading lifestyle programs and amenities, which optimally balance space, scale, design and functionality. And, you’ll learn what your community can do to promote active aging – making a difference for potential buyers, while also promoting resident satisfaction and quality of life.
Moderator: Manny Gonzalez, AIA, LEED AP, Principal, KTGY
Dr. Roger Landry, MD, MPH, President, Masterpiece Living
Leeanne Brock, Manager, Community Development, Pulte, Southern California Division
David Dillard, FAIA, President, D2 Architecture
Sandy Saul, President, Design Lines
12:00pm–1:15pm
Lunch break
1:15pm–2:15pm
The Consumer Voice: 50+ Insights, Trends & Housing Preferences
Join leading age-qualified real estate researcher, Margaret Wylde, as she revels up-to-the-minute research findings that shed new light what 50 to 79 year of age consumers want in their next residence (including primary, secondary or vacation homes), what they are willing to spend, and the impact of the economy on their decisions.
Margaret Wylde, President and CEO, ProMatura
2:30pm–3:30pm
Toward a Poetics of Aging: A Different Understanding of Life
As a culture and people we are ready to move beyond the nonsensical notion that the later and last years are declining years – years that are supposedly less valuable than those before. Too often, the “decline-metaphor” has permeated our culture; often visible to us, at other times entering our awareness in more subtle ways.
Dr. Nader Shabahangi offers a new, more complex and rich understanding of life and aging – a radical departure from the dominant paradigm that life is “fulfilled” the prime of life, at the highpoint of a career, or at the peak of one’s power. The Poetics of Aging recognizes that the poem called “life’s poem” finds its final stanza, its completion, only at the very end of life. Aging understood as such is an active process of becoming, learning and growing. We do not get old but grow old. Eldership is the apex of a lifetime of learning and experiencing, of struggle and concern, of being courageous and creative.
This fascinating session will move beyond the superficial, surface layers of what we perceive of “older consumers,” offering a more comprehensive view of aging and refreshing, new perspectives on community development and operations.
Nader Shabahangi, Ph.D., founder and CEO of AgeSong
3:45pm–4:45pm
The Future Begins Now: A 50+ Developer Panel
Coupling the real estate market decline with rapidly evolving consumer preferences, there has perhaps never been a more interesting time to be in the 50+ development space. Through all the recent challenges, however, new opportunities continue to emerge, and the future holds great promise for developers and consumers alike!
Don’t miss this opportunity to hear how some of the industry’s leading developers are “sharpening the saw” with creative, new approaches to land planning, architecture and design, technology, and the consumer experience. Explore lessons learned, perspectives on what lies ahead, and strategies for moving onward, and upward!
Moderator: Helen Foster, Principal, Foster Strategy, L.L.C.
Mitch Brown, Chief Development Officer, Kisco Senior Living
Deborah Blake, President, The Ipsum Group, LLC
Robert Upton, Principal, Campus Properties LLC